The Context:
I'm developing a signup process for Locale, a platform connecting local farms with people in the community seeking farm products.
My Role:
UX / UI
The Objective:
Design a seamless signup experience that fulfills both user expectations and the platform's requirements on Locale.
1. COMMUNICATIONS
2. RESEARCH
3. DESIGN
1. COMMUNICATIONS
2
3
Meetings with Product Manager:
· What information App wants to obtain?
· What messages want the user to receive?
· Any requirement from the regular sign-up process?
1
2. RESEARCH
3
Competitive audit - competitors:
· Uber Eats - Most popular restuatants delivery app.
· Instacart - Grocery shopping and delivery.
· Hello Fresh - Meals' ingrdients delivery.
Uber Eats
Instacart
Hello Fresh
Competitive audit report:
Interesting takeaways:
· Simplicity needed for sign-up process.
· Need to inform users whether they fall within the delivery area.
· Even if the user is outside the delivery range, forward them to browse.
1
2
3. DESIGN
User flow
Research indicates that a two-step signup process, beginning with registration and followed by address verification.
Wireframe
Quick visualization and organization of ideas, result in efficient concept translation to tangible wireframes.
UI
I created the UI by seamlessly integrating elements from both the iOS design guidelines and the brand's own unique design guidelines. This approach ensured consistency with the iOS platform while maintaining the brand's distinct visual identity.
